
It’s been quite some time now that I have been meditating on this word. I have read many definitions on this, explanation and analysis on this word. But to me the definition which touched my heart and which is very close to me now and which I truly truly believe is from Mathew Dixon and Brent Adamson . Innovation is about co-creation, which is thought partnership without judging the value, and it’s all about working together collaboratively to find a better way to advance a task.
Yes Innovation is in all of us and it is something not outside there.